Google - the energy company
Lately, Google is showing a clear interest in energy-related topics.The company's CEOexplainsthis interest as following:
"Because energy matters. And the way you solve the environment problem is you solve the energy problem. From a Google perspective it's the right thing to do for the world. It's also good for our business because we're in the information business. And a lot of the energy solutions involve a lot of information.."
One of Google's actions was the launch of the Google Power Meter. It's afreesoftware tool that allows users to see their energy consumption information -received from a smart meter- on their computer, via their personaliGoogle-page. This information can be used to save energy. The project is still in a test phase, but Google figures that by utilizing the dashboard and adjusting habits accordingly, users of Google Power Meter will cut down electricity use by 5-15%.
Another step in Google's energy move was an application to the Federal Energy Commission to create itsown energy utility- Google Energy. The main goal of this company is -at present- not to become an energy trader but to gain flexibility for buying morerenewableenergy for Google's power-hungry data centers.
Next to this, Google has taken several other actions: it has setcarbon neutralityas a corporate goal, is doingresearchin the intersection zone between IT and energy (electric cars, smart grids...), is lobbying for policies topromote clean energy(in a partnership with General Electric) and hasfunded technology start-upsin solar, enhanced geothermal and wind.
Gradually, with the launch of smart grids, the link between energy and information technology will become stronger. Google has realized this already, and has made asmart moveby positioning itself in the (renewable) energy field. A future-oriented strategy!