Google and the credit bubble

Published: July 20, 2011 - 09:37
This article received :  3 Comments

Google has become a multi-billion company, making most of its revenues from advertising. Research now shows that Google earns the most from the financial industry, and that the 3 most important ad-themes are loans, mortgages and insurance.

SEO-company Wordstream analyzed the most important search terms and the source of revenues of the biggest internet-company:

Google sells "keywords" to the highest bidders:

We found that that 97% of Google's revenue comes from advertising on Google sites. In the last four quarters alone (Q3 2010-Q2 2011), Google brought in $32.2 billion in total advertising revenue.

Google AdWords is a dynamic, auction-based marketplace where advertisers bid on keywords to compete for top ad placement. The minimum bid per keyword is 5 cents, but this research shows that in highly competitive categories, Google can make up to $50 per click. Despite a diversified product portfolio, advertising on Google sites accounts for the vast majority of its billions in annual revenue.

If these data are correct, Google and the credit bubble have been more interconnected than I thought.

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3 Comments

  1. Bart 

    On 20 Jul, 2011

    No wonder there's rampant antidepressant use...
  2. Theo 

    On 20 Jul, 2011

    Ritalin market growing at rate of 33% per year...
  3. stefan schippers 

    On 20 Jul, 2011

    Het was interessant geweest dit af te zetten tegen 2 andere gegevens :
    Toegevoegde waarde/ omzet van de verschillende sectoren tov het totaal
    Concurrentie / Transparantie van de industrie.

    Maar ik vroeg me al af wanneer iemand de Google's & Apple's met de vinger ging wijzen.

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