Google and the credit bubble

Google has become a multi-billion company, making most of its revenues from advertising. Research now shows that Google earns the most from the financial industry, and that the 3 most important ad-themes are loans, mortgages and insurance.

SEO-company Wordstream analyzed the most important search terms and the source of revenues of the biggest internet-company:

Google sells "keywords" to the highest bidders:

We found that that 97% of Google's revenue comes from advertising on Google sites. In the last four quarters alone (Q3 2010-Q2 2011), Google brought in $32.2 billion in total advertising revenue.

Google AdWords is a dynamic, auction-based marketplace where advertisers bid on keywords to compete for top ad placement. The minimum bid per keyword is 5 cents, but this research shows that in highly competitive categories, Google can make up to $50 per click. Despite a diversified product portfolio, advertising on Google sites accounts for the vast majority of its billions in annual revenue.

If these data are correct, Google and the credit bubble have been more interconnected than I thought.

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